- 01. Intro
- 02. History of Display Advertising
- 03. Evolution of Display Ads
- 04. Aspect Ratios
- 05. Display Ads and the Customer Journey
- 06. Display Ad Formats
- 07. Native Ads
- 08. Direct Response vs. Brand Advertising
- 09. Direct Response vs. Brand Advertising
- 10. Metrics for Display Ads
- 11. Quiz: Metrics and Pricing Models
- 12. Pricing Models for Display Ads
- 13. Different Pricing Models
- 14. Reach and Frequency
- 15. Targeting Ads
- 16. Remarketing
- 17. Display Ads and Mobile
- 18. Display Advertising Related Concerns
- 19. Recap